VanRockCRE Announces Multiple Retail Leases at Vermella in Paramus, New Jersey
Midland Park, NJ – October 8, 2026 — VanRockCRE, a full-service commercial real estate brokerage firm based in Midland Park, New Jersey, announced the successful leasing of two retail spaces at Vermella, a premier new mixed-use development located at 100 Vermella Way in Paramus, New Jersey. VanRockCRE exclusively represents the development’s retail leasing.
The newly executed leases include The NOW Massage, which has leased 2,275 square feet, and Honey Brewed Cafe which has leased 2,125 square feet. VanRockCRE Principals Marc Palestina and CJ Huter represented the landlord in both transactions. Matt Grundy of RIPCO Real Estate represented The NOW Massage as tenant representative.
Developed by Russo Development and Onyx Equities, Vermella features 371 luxury residential units with 12,000 square feet of ground floor retail space, creating a built-in customer base and convenient access for both residents and the surrounding Paramus community.
The property is strategically positioned directly across from a concentration of major office buildings, Valley Hospital, which sees approximately 1.2 million visits annually, and Paramus Park Mall, which attracts approximately 4 million visits per year. Vermella also offers convenient access to Route 17, Route 4, and the Garden State Parkway, providing strong connectivity throughout Bergen County and the surrounding region.
In addition to the two recently executed leases, two additional retail leases are currently pending, further advancing the retail component of the development. Residential leasing at Vermella has also officially commenced, marking another significant milestone for the mixed-use project.
“Vermella is an exceptional opportunity to create a dynamic mix of residential and retail uses in one of Bergen County’s most prominent commercial corridors,” said Marc Palestina, Principal at VanRockCRE. “The combination of 371 luxury residential units, surrounding businesses, major healthcare and retail destinations, and excellent highway access creates a strong foundation for the retail tenants at the property.”
“The momentum at Vermella continues to build as we bring in retailers and services that complement both the residential community and the surrounding market,” added CJ Huter, Principal at VanRockCRE. “We’re excited about the leases already completed and the additional activity currently underway.”
With retail leasing progressing and residential leasing now underway, Vermella is establishing itself as a new mixed-use destination within the Paramus market, offering residents convenient access to dining, services, employment centers, healthcare, shopping, and major transportation routes.
About VanRockCRE
Founded in 2025, VanRockCRE is a full-service commercial real estate brokerage firm headquartered in Midland Park, New Jersey. The firm specializes in Landlord and Tenant Representation, Investment Sales, Development, and Property Management within the Retail and Mixed-Use properties. With more than 2,000 transactions and $1.5 billion in lifetime deal volume, VanRockCRE combines market expertise with a client-first approach to deliver exceptional results and lasting partnerships.
For more information, visit www.vanrockcre.com or contact info@vanrockcre.com.
